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Transatlantic Fusion
12.12.11 | hetras and EZyield team up in Hotel Connectivity Partnership

Munich, Germany and Orlando, Florida (12 December, 2011)  hetras, the developer of cloud-based hotel management software, and EZYield, the global provider of smart solutions that streamline hotel distribution, announced today the certified integration of their hotel connectivity solutions. The new seamless interface between the hetras hotel management system and EZYield’s Fuzionlink channel management as well as Fuzionsync integrated reservation delivery solutions provides a high-performance reservation processing platform that enables hetras’ clients to grow revenue and increase efficiencies.
 
The PMS integration provides two levels of improvement for hetras users.  First, the interface between hetras and EZYield’s Fuzionlink channel management allows hotels to automatically send availability and rates to over 650 online travel agencies (OTAs) through a single easy-to-use interface.  And second, hetras users receive reservations from their OTA partners directly into their CRS/PMS. The streamlined process saves time, reduces costs, and builds guest loyalty by ensuring that reservations are accurate and timely.
 
The interface is live in three properties at citizenM, a European chain of boutique luxury hotels.  Lennert de Jong, Director of Distribution and Business Development, said, “Now with the connection between hetras and EZYield in place, it feels as if we have gained four extra hours in our work day. We don’t have to manually re-key OTA reservations and changes any more. We have eliminated potential data entry errors, plus we have a real-time view of occupancy reflected in the PMS—around the clock.  And because we don’t manually update rates and availability across each of our multiple OTA partners, we can respond quicker to market changes.” citizenM uses that extra time from reservation automation on revenue-generating initiatives. De Jong added, “Our staff is happier.  Our guests are happier—I honestly don’t know how we ever lived without this!”
 
As both hetras and EZYield solutions are cloud based, no site visit was required to implement the PMS integration. The citizenM project highlights how vital web-based, cloud computing platforms are for forward-thinking hotel businesses in today’s globalised business environment.  The project involved developers in Germany and Ukraine, project managers in Austria and Spain, and trainers in the US working in concert to finalize, certify and roll-out the integration. Cloud infrastructure enables a global and virtual “fast-to-market” development environment.
 
Keith Gruen, co-managing director at hetras, said, “From its inception, we designed hetras to be conveniently interconnected with all online booking channels. The partnership with EZYield now allows us to add best-in-class hotel channel management and connectivity capabilities to our solution.”
 
“hetras and EZYield have similar goals,” explained James Filsinger, CEO of EZYield. “We are both committed to leading the hospitality industry with integrated technology solutions that anticipate our customers’ needs and ultimately enable them grow revenue and profitability. We are excited to work with the experienced and knowledgeable team at hetras and look forward to expanding our relationship in the future.”
 
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